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Mobile ads startup Kiip raises $11m
Kiip has been one of the more voluble startups in the mobile advertising space in recent months, focusing initially on ads for mobile games that tie ads to in-game achievements. Now the company has...
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Channel 4 under fire for removing 4oD app’s TV-out feature
We’re a bit late to this, but via a tweet (cheers @CraigGrannell) we noticed the App Store reviews inferno around UK broadcaster Channel 4′s 4oD app for iOS. A recent update removed its ability to play...
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Jay-Z, Gwen Stefani and James Corden to promote Windows Phone 8?
Microsoft is ramping up its promotion of Windows Phones 8 by reportedly recruiting Jay-Z, Gwen Stefani and James Corden for a series of TV ads that will debut in the UK later this month. The Sun...
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Shazam study finds that tagged ads improve engagement
People who use Shazam to tag a TV advert are more than twice as likely to talk about the brand or the advert in question than other viewers, according to a new study. The finding comes from a recent...
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Hang out with Zeebox during Super Bowl Sunday
Second-screen app Zeebox is hosting a virtual viewing party during this Sunday’s Super Bowl allowing fans to chat to party host NeNe Leakes, vote or their favourite adverts and answer trivia questions...
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Google kicks ad-blocking apps out of Google Play
Google has started removing ad-blocking apps from Google Play for violating its Developer Distribution Agreement. Android Police reports that AdAway was among those removed, for violating section 4.4...
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Google creates calculator to help businesses work out value of mobile
The exact worth of mobile to a business can be difficult to determine. For Google, though, with its burgeoning mobile ad offer, this is an important calculation for business to make. And with this in...
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Mobile ads come to Tumblr apps
Tumblr has launched its first mobile ads via its iOS and Android apps. The first ads come from ABC Entertainment, ABC Family, GE, Pepsi and Warner Bros, which is using the ads to promote The Great...
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